Avertech Services

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Strengthening Cloud Security for Goodearth with AWS WAF

About Goodearth

Eicher Goodearth, a subsidiary of the Eicher Group, is a premium lifestyle brand known for blending authentic Indian craftsmanship with modern design across home décor, apparel, and accessories. With an expanding digital-first strategy, Goodearth relies on its cloud-hosted e-commerce platform to deliver a smooth and secure shopping experience to customers across India and global markets.

To secure its growing online business, Goodearth partnered with Avertech Services Pvt. Ltd., an AWS Advanced Consulting Partner, recognized for its proven expertise in designing and deploying AWS Web Application Firewall (AWS WAF) solutions.

Customer Business Needs

Goodearth required a robust, cloud-native web security framework to address:

  • Rising cyber threats targeting e-commerce platforms such as SQL injection, cross-site scripting (XSS), and bot-driven attacks.
  • Protecting customer data and payment information against unauthorized access.
  • Ensuring business continuity and performance during peak sales events.

Establishing a scalable, compliance-ready security model aligned with the brand’s global presence

Reference Diagram
Solution Delivered by Avertech

Avertech leveraged its deep AWS WAF expertise to design and implement a tailored security architecture for Goodearth.

  1. Security Assessment
  • Conducted a comprehensive audit of Goodearth’s AWS environment.
  • Identified vulnerabilities and traffic patterns prone to web-based exploits.
  • Highlighted attack vectors like SQL injection, XSS, bots, and brute-force login attempts.
  1. AWS WAF Deployment
  • Deployed AWS WAF across Amazon CloudFront distributions and Application Load Balancers (ALB) for complete protection of static and dynamic content.
  • Configured AWS Managed Rule Groups to instantly defend against known malicious traffic.
  1. Custom Security Rules by Avertech
  • Built custom rule sets tailored to Goodearth’s e-commerce applications.
  • Implemented rate-based rules to block brute-force and credential-stuffing attempts.
  • Applied geo-restriction rules to filter out irrelevant traffic from non-business regions.
  1. Continuous Monitoring & Alerts
  • Enabled real-time traffic monitoring through AWS WAF logs and Amazon CloudWatch dashboards.
  • Set up automated alerting mechanisms for abnormal spikes, anomalies, or suspicious patterns.

Results Achieved

  • 90% Reduction in Malicious Traffic: AWS WAF effectively blocked SQL injection, XSS, and bot traffic, drastically reducing attack surfaces.
  • Business Continuity & Uptime: The platform remained highly available and secure during peak festive and promotional campaigns.
  • Customer Confidence: Enhanced data protection reinforced trust in secure transactions, driving repeat purchases and brand loyalty.
  • Compliance Alignment: Security measures were aligned with e-commerce and data protection standards.
  • Seamless Scalability: AWS WAF scaled effortlessly as online traffic surged, without affecting performance.
Conclusion
By leveraging AWS WAF, Avertech enabled Eicher Goodearth to secure its mission-critical e-commerce platform against evolving web threats while maintaining performance, scalability, and compliance. This successful engagement showcases Avertech’s specialized expertise in AWS WAF — from security assessments to custom rule engineering and proactive monitoring — helping customers build resilient, secure, and scalable cloud-native applications.