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Strengthening Trust in Event Planning: Partykaro.com Secured with AWS WAF

Customer Background

Partykaro.com, an initiative by Vashundhra Media, is a leading online platform that connects individuals, corporates, and event planners with party venues, services, and suppliers. The platform helps customers discover and book venues while enabling vendors to promote their services through advertising and listings. With a growing customer base and increasing vendor participation, Partykaro.com has become a trusted destination for event planning across India.

The Challenge

As Partykaro.com scaled its operations, the platform encountered rising security challenges:

  • High exposure to bot traffic and fake sign-ups affecting genuine user engagement.

  • Vulnerability to SQL injection, cross-site scripting (XSS), and spam attacks targeting vendor listings.

  • Threat of downtime during peak traffic (festive seasons, wedding months, corporate events).

  • Risk of data breaches impacting customer trust and vendor credibility.

To maintain its reputation and ensure secure transactions, Partykaro.com needed a robust web application security solution that would safeguard the platform while supporting its growth.

The Solution

Avertech Services Pvt Ltd, an AWS Advanced Consulting Partner, collaborated with Partykaro.com to strengthen the platform’s security using AWS Web Application Firewall (AWS WAF).

The implementation included:

  1. Security & Infrastructure Assessment

    • Conducted a complete review of the Partykaro.com web platform, hosting environment, and vendor data flows.

    • Identified major attack vectors such as bots, fake listings, and injection-based threats.

  2. AWS WAF Deployment

    • Deployed AWS WAF on the platform’s Application Load Balancer and CloudFront distribution for global protection.

    • Integrated AWS Managed Rule Groups to block common web exploits including SQLi, XSS, and bad bots.

  3. Custom Security Rules for Event Platform

    • Configured rate-based rules to prevent spam form submissions and brute-force login attempts.

    • Developed custom filters to stop automated bots from scraping vendor data and promotional content.

  4. Traffic Filtering & Access Control

    • Implemented geo-restriction policies to minimize traffic from regions outside the target audience.

    • Applied strict IAM and access control policies for sensitive vendor data.

  5. Real-Time Monitoring & Alerts

    • Enabled continuous monitoring using AWS WAF logs and CloudWatch dashboards.

    • Set up real-time alerts for suspicious traffic patterns and attempted attacks

Results
 

  • Vendor & Customer Trust: Secured listings and user data strengthened trust among vendors and event planners.

  • Business Continuity: Maintained website uptime during peak festive and wedding season traffic.

  • Reduced Malicious Traffic: AWS WAF blocked over 90% of bot and spam traffic, improving platform reliability

  • Content Protection: Prevented large-scale scraping of vendor data, protecting partner revenue streams.

  • Scalable Security: The AWS-native solution scaled effortlessly with business growth, keeping costs optimized.

Conclusion
 

By deploying AWS WAF, Avertech helped Partykaro.com achieve a secure, resilient, and trusted event discovery platform. The solution safeguarded user and vendor data, ensured uninterrupted services during high-demand seasons, and enhanced overall customer trust.

This project showcases Avertech’s expertise in securing digital platforms in the media and event-tech sector with AWS security solutions.